An update on some activities from Dominion Command.

October 2025

Keep your Branch informed

Forward this email to your Branch Executives, Committee Members and other members to keep them up to date on important updates and information.

In this edition October 2025

> 2025 Poppy Campaign resources > Remembrance Day Ceremony Locator > Share your Poppy Campaign stories > VAC learning resources > Digital supply catalogue > VRAB poster campaign

Poppy Campaign resources and updates Make sure your Branch has everything it needs to run a successful campaign and help Canadians remember. We recently sent an email with all the details for the 2025 National Poppy Campaign, including how to coordinate with local businesses, access promotional posters, and campaigns to be aware of. If you missed it, you can view the email for all the information and links. View the email   ‣

Reminder: Add your Remembrance Day ceremony to Legion.ca Millions of people will be looking to the Legion for information this Remembrance Period. Your Branch plays a crucial role in ensuring Canadians can easily find and attend Remembrance Day ceremonies in their communities. The Legion created an online Remembrance Day Ceremony Locator at www.Legion.ca/ceremony. Canadians across the country will use this tool to find ceremonies near them. Please add your ceremony and help ensure your community can take part in Remembrance. Submit your event details online  ‣

Share your Poppy Campaign successes With Remembrance Day quickly approaching, we want to see how your Branch is connecting with the community during the Poppy Campaign. Whether it’s a creative donation table, local partnerships, or a unique setup that draws people in, we want to see it! Snap a photo of your Poppy donation displays and either tag us on Facebook, or email us at marketing@legion.ca. Let’s highlight the incredible ways Branches from coast to coast to coast are supporting Remembrance and honouring Canada’s Veterans.

Veterans Affairs Canada Learning Resources Remembrance Day will soon be here! Are you looking for free, bilingual materials to help youth in your community learn more about Veterans? Check out Veterans Affairs Canada’s many digital resources, including videos, lesson plans, Veteran interviews and historical information. The popular Veterans’ Week print products are also back for 2025. Order today, while supplies last. View the VAC Veterans’ Week flyer for more resources.

The Supply Catalogue is going digital! The 2025-2026 Legion Supply Catalogue is available online only on the Member Services Website. Always current, eco-friendly, and printable when you need it! Download your copy   ‣

Upcoming Poster Campaign The Veterans Review and Appeal Board (VRAB) will be launching a poster campaign across all Legion Branches nationwide. This initiative aims to raise awareness amongst Veterans about their right to appeal disability benefits decisions made by Veterans Affairs Canada. Posters will be mailed out in the coming weeks and we ask for your help in displaying them in your Branch. If you have any questions, please contact comms@vrab-tacra.gc.ca. We appreciate your support.

PR Tip of the Month: New Legion-approved crosswalk design Looking for a great Remembrance project? A community crosswalk might fit the bill! The Legion’s new design is easy to access and share with your community and does not require a more extensive approval process. Check it out on the Member Services Website!

Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca

Your Legion calendar November 8 is Indigenous Veterans Day. We honour the First Nations, Inuit, and Métis Veterans who served Canada with courage and dedication. Despite barriers rooted in our history, their service and sacrifices remain a vital part of our nation’s story, and we commit to ensuring their legacy holds a rightful place in remembrance. Promote important dates and organize activities at your Branch with this list of upcoming days that raise awareness of an issue, commemorate a group or event, or celebrate an important topic. Download the 2025 calendar  ‣

MemberPerks®: Invite local stores and restaurants to offer savings for Legion members MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Do you have a local store, restaurant or service that wants to support the Legion? Invite them to become a part of the MemberPerks program to offer exclusive discounts for your members. Share this Suggest a Perk form with your local business. Have them complete and submit the form to complete the attached form and submit to Kaylee Nieto Kaylee.Nieto@venngo.com, the Legion contact at Venngo/MemberPerks. Download the form  ‣ Learn more about MemberPerks  ‣

Messages from affiliated organizations The following information is brought to you by organizations the Legion works closely with, highlighting special offers and other information.

Intuit Canada Intuit Canada is offering special partner rates for Royal Canadian Legion branches looking to streamline their bookkeeping using QuickBooks Online! To take advantage of this 30% lifetime discount*, to learn more about partner pricing for your branch, schedule a 15 minute consult with a product specialist! Learn more  ‣   |   Book 15 Minute Consult  ‣ *Discount valid on new QBO activations only.

Special offer from the publisher of Legion Magazine

If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca Office Hours: Monday – Friday, 8:30 a.m. – 4:30 p.m. EST Working together to serve Canada’s Veterans.

An update from Dominion Command.

Novembre 2024 Keep your Branch informed Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information. All Branch emails are also available on the Member Services Website In this edition November 2024 > Recapping the Remembrance period > Branch ceremony viewership continues growing > Membership renewal reminders > Updated Ritual, Awards and Protocol Manual > Juno Beach Centre launches campaign > Membership autorenewals in November > Your Legion calendar > Messages from affiliated organizations Thank you to all Branches and supporting organizations! We want to extend our heartfelt thanks to all Legion Branches for making another successful Poppy Campaign happen. Your efforts in distributing millions of Poppies to Canadians, collecting donations to support Canada’s Veterans, and organizing Remembrance ceremonies nationwide and abroad play a crucial role in ensuring that Canada never forgets. We would also like to thank the businesses and organizations that supported the Poppy Campaign. Your commitment and support truly make a significant impact in the lives of Canada’s Veterans and their families. Recapping the Remembrance period So much happens during the Remembrance period — our busiest time of the year. When you have a moment, take a look at these articles sharing just some of what’s been happening: Ceremonial First Poppy presented to Canada’s Governor General Amazonian access! Legion offers lapel Poppies through new Amazon collaboration The Royal Canadian Legion 2024 National Poppy Campaign gets underway Honouring a Century of Service: A Special RCAF 100th Anniversary Flypast for the National Remembrance Day Ceremony Silver Cross Mother 2024 National Remembrance Day Ceremony recap Viewership of Branch Remembrance Day ceremonies on Legion.ca continues to grow A sincere thank you to Branches that added their Remembrance Day Ceremony to the Legion.ca Ceremony Locator. We had 861 ceremonies listed in communities large and small across Canada, the US and Europe, showing just how strong the Legion’s reach is in promoting the Act of Remembrance to Canadians. We look forward to seeing the field of Poppies blossoming on the Locator map across Canada again next year, pointing Canadians to their local ceremonies. Remind your members to renew 48,000 members have already renewed their Legion memberships for 2025. Here are some ways you can encourage your Branch members to renew: Place this downloadable Renewal poster in a prominent space in your Branch, or order a free 17×22 inch poster through Legion Supply (item #800393) Reach out by email with this suggested renewal reminder message Update member profiles with emails using this template so members are notified automatically when it’s time to renew Download this auto-renewal poster or order a free 17×22 inch poster through Legion Supply (item #800412) to encourage your members to sign up Updated manual The Legion’s Ritual, Awards and Protocol Manual has been updated. Please see the recent amendments and update your copy. Ritual, Awards and Protocol Manual: Amendments  ‣ Updated manual  ‣ Juno Beach Centre launches capital campaign In early October 2022, Veterans Affairs Canada, Canadian and French governments, and local authorities secured an agreement to protect the Juno Beach Centre from a proposed condominium development. The Royal Canadian Legion offered vital support during this difficult time, standing in support of the Centre and spreading the call to action among its membership. To support the next phases of growth and development of this commemorative site, the Juno Beach Centre is launching a capital campaign. The main priority for the newly acquired land is Project Concordia. The initiative will: Help the Juno Beach Centre take better advantage of its changed surroundings and enhance accessibility for convenience and safety; Preserve the natural landscape of the local section of Juno Beach by restoring the surrounding dune lands Enhance the memorial park surrounding the Centre as a space for reflection and learning; to pass the torch of memory to future generations. Learn how your branch can help   ‣ Branch Membership Administration Resources and tips to support your Membership Chair + Membership auto renewals will be processed in November The auto-renewal billing process for the 2025 membership year will run this month. Members were notified in advance via email during the month of October. Did you know: Auto-renew improves member retention rates while removing all Branch processing associated with member renewals Members can sign up for auto renew Via their online membership profile When they renew online By calling Dominion membership at 1 855 330 3344 Get access to Marketing and PR resources Promote membership with free Branch resources Order FREE recruitment and retention resources through the Legion Supply Department to help promote membership at your Branch. Check out our flyer PR Tip of the Month: Gather Branch statistics Keep track of what your Branch does, and how many volunteers you have. These are great stats to include in communications, media opportunities and in promotions. To collect them, check out a sample survey based on a successful one from Legion Ontario Command. Check it out — you can find it on the member portal. Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca Your Legion calendar Did you know December 5 is International Volunteer Day? Why not take this opportunity to thank your members for their dedication and support to Canada’s Veterans and the Legion? Send us a story and photo of a member volunteer doing great work at your Branch! Promote other important dates and organize activities at your Branch with a full list of upcoming days that raise awareness of issues, commemorate a group or event, or celebrate an important topic. Download your copy to help with Branch planning for the new year. Download the 2024 calendar  ‣ MemberPerks®: Exclusive offers and preferred pricing through Venngo MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members. Learn more  ‣ Messages from affiliated organizations The following information and special offers are brought to you by organizations the Legion works closely with. Mailchimp: Bulk email platform Royal Canadian Legion & Mailchimp – Watch Video Watch this short video on how Mailchimp can support your Legion Branch email communications The Legion partnered with Mailchimp, a leading provider in email marketing, to offer Branches an easy, efficient, and affordable email service can help you send out newsletters to your members with the click of a button. Plus, you’ll have access to Legion branded newsletter templates to help support the Legion brand. Learn more  ‣ Preferred rates for Branches from Canada’s leading payment processor Moneris® offers preferred payment processing rates to Royal Canadian Legion branches. With a wide range of industry-leading payment products and services, Moneris has the solutions you need to support your branch. At Moneris, we take pride in being the payment solutions provider of choice for businesses of all sizes across Canada. Learn more about the Top 7 Reasons Canadian Businesses Choose Moneris. Take advantage of the preferred rates from Moneris available to Royal Canadian Legion branches. Call 1-888-552-0341, and reference chain #30500058435 or visit moneris.com/associations. Learn more  ‣ Intuit Canada Intuit Canada is offering special partner rates for Royal Canadian Legion branches looking to streamline their bookkeeping using QuickBooks Online! To take advantage of this 30% lifetime discount*, to learn more about partner pricing for your branch, schedule a 15 minute consult with a product specialist! Learn more  ‣   |   Book 15 Minute Consult  ‣ *Discount valid on new QBO activations only. Cost savings on everything your Branch needs to run its restaurant and hospitality services Sign up for a free membership with Entegra and your Branch will receive rebates and savings through your current and new suppliers on food and beverages, furniture and equipment, maintenance and repair services, and more! Learn more  ‣ Special offer from Legion Magazine If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST Working together to serve Canada’s Veterans. Click here if you are having trouble viewing this message Copyright © 2024 The Royal Canadian Legion. All rights reserved. Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information. The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails. Our contact information is: The Royal Canadian Legion National Headquarters Member Services Department 86 Aird Place Ottawa, ON K2L 0A1 Canada Toll free: 855‑330‑3344 E-mail: membership@legion.ca

An update on some activities from Dominion Command.

June 2024 Keep your Branch informed Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information. All Branch emails are also available on the Member Services Website In this edition June 2024 > An Unknown Newfoundland soldier will be laid to rest > Introducing the Legion’s EDI committee > Upper Canada Wills gives back to Branches > Minutes from the Dominion Executive Council meeting > Recent manual updates > Chance to win one of five $1,000 gift cards > Information for Delegates and Observers at the Legion Dominion Convention > Promote the Veteran and Family Well‑being Fund > Dormant member reports now available Unknown Newfoundland Soldier to be laid to rest at the National War Memorial in St. John’s On July 1st, the repatriated remains of a Newfoundland soldier who fought in the First World War will be laid to rest inside a tomb of an unknown soldier on the 100th anniversary of the Newfoundland National War Memorial in St. John’s. In preparation, the War Memorial is undergoing an extensive refurbishment: the result of a partnership between The Royal Canadian Legion Newfoundland and Labrador Command and all three levels of government. Learn more about the War Memorial, its history, and the plans for the July 1st repatriation ceremony in this 3‑part series, courtesy of NTV News. Join us July 1st at 9:00am EST on Facebook as we livestream coverage of the Unknown Newfoundland Soldier being laid to rest. Tune in here. Legion Equity, Diversity and Inclusion committee sets initial goals The Legion’s recently formed Equity, Diversity and Inclusion committee is currently discussing how the organization can commit to these important principles at all levels. It is a collaborative effort, beginning with this short introduction to explain what the committee plans to accomplish. The committee will help the Legion ensure the principles of Equity, Diversity and Inclusion (EDI) are an integral part of its culture. It will support members, Branches, Provincial Commands/Special Sections and Dominion Command build EDI plans or initiatives, to benefit our members, staff, and guests. Its goal is to ensure all Veterans, members, and guests, regardless of their age, ethnicity, race, nationality, disability, economic status, gender identity, or sexual orientation feel welcome, supported, and included. The Royal Canadian Legion is committing to create an even more supportive environment for colleagues internally and for those we connect with externally. It is about remembering to treat everyone with respect. Over the coming months, and working with all levels of the organization, the EDI committee will create a straightforward plan, and develop tools to help enact EDI principles within the Legion environment in tangible ways. Stay tuned! Read the Legion’s EDI Statement that highlights the EDI mission, vision and organizational commitment, as approved by the Dominion Executive Council at the April 2024 meeting. Upper Canada Wills loyalty program gives back to Legion Branches Upper Canada Wills is pleased to offer a new Loyalty Rewards Program whereby they will donate $10 per will transaction to the Legion member’s Branch! View the attached flyer for details, and contact Upper Canada Wills to take advantage of this opportunity. Minutes from the Dominion Executive Council meeting The Dominion Executive Council (DEC) meeting was held April 27–28, 2024. The meeting minutes, with carried motions, are attached. View DEC meeting minutes  ‣ The following Manual has been updated as a result. Please download the updated version. Poppy Manual  ‣ | View amendments  ‣ Update member contact information for a chance to win Update your Member contact information for a chance to win one of five $1,000 gift cards! Your Branch Membership Coordinator can enter your Branch into the draw by logging in to the Branch portal on the Member Services Website. Once there, follow the three steps outlined on the Branch home page by June 28th, and be automatically entered for your chance to win! Winning Branches will be contacted by July 5th. Good luck! Information for Dominion Convention Delegates and Observers Registered Delegates, as submitted through their Provincial Command, will receive an email in June with information to submit payment for the Delegate fee to confirm participation at the 49th Dominion Convention. For questions or assistance, please contact the Member Services Team at 1-855-330-3344 (Monday – Friday, 8:30–4:00 EST). Registration and payment to attend Convention as an Observer will open in June. Details can be found at Legion.ca/2024convention. Order free education materials Every year, Legion members work tirelessly to help educate youth in our communities about the importance of remembering and recognizing Canada’s Veterans and those who lost their lives in service. Veterans Affairs Canada offers a variety of free, bilingual educational resources that can help! Visit veterans.gc.ca/educators for activities, videos and lesson plans for students of all ages. You can also order free materials like poppy seeds, multimedia learning kits and historical sheets to support year-round learning. Special recognition cards can help young people connect with Veterans by saying thank you to those who served. Check back in the fall for Veterans’ Week resources you can share with local schools and youth organizations! Help promote the Veteran and Family Well‑being Fund Veterans Affairs Canada launched a new call for applications for the Veteran and Family Well‑being Fund. Across the country, organizations are developing new and innovative ways to improve the well-being of Veterans and their families. Created in 2018, the Veteran and Family Well-being Fund provides organizations doing this important work with funds to implement initiatives and conduct research in areas like Veteran homelessness, mental health, the transition to life after service, and more. A portion of the funding from this call will be allocated to organizations and initiatives that support Veteran health, research, employment, as well as women, Indigenous, and 2SLGBTQI+ Veterans. Please share this opportunity with organizations in your local communities that work in these fields and could benefit from this funding to support Veterans and their families. Applications will be accepted until Friday July 12, 2024. Legion Branches helped break a World Record Congratulations to the Royal Canadian Air Force on breaking the Guinness World Record for the most landmarks illuminated in a 24‑hour period, on April 1st – the RCAF 100th anniversary! Thank you to the Legion Branches that participated and helped showcase the RCAF. Branch Membership Administration Resources and tips to support your Membership Chair + New Dormant Member Reports available A new “Branch Membership Register – Dormant” report is now available for Branches on the Member Services Website (under Reports). The report provides contact information for members lapsed up to two years – helpful when sending renewal reminders to dormant members. It’s crucial for Branches to keep member profile information up to date on the Legion database so that members receive relevant Legion communications. For questions or assistance with reports, please contact Member Services at 855‑330‑3344. + 2025 Renewal Stickers coming in September 2024 2025 Member renewal stickers will be delivered to Branches in early September for all members that are renewed for 2024 by July 31, 2024. Please ensure your renewals are up to date to ensure your members receive their 2025 stickers. + Legion membership is growing! Here’s how you can continue to help with this growth: Reach out and welcome new members who join your branch within the first 30 days Collect and share member emails and phone numbers within the membership system Ensure you are processing memberships at least monthly Promote the first‑year‑free Veteran Welcome Program and Veteran Family Welcome Program to non members Promote our free MemberPerks® program to all members Feel free to reach out to Member Services with any questions – we are here to help all and especially new Membership Chairs! Get access to Marketing and PR resources + Promote membership with free Branch resources Order FREE recruitment and retention resources through the Legion Supply Department to help promote membership at your Branch. Check out our flyer  ‣ PR Tip of the Month: Poppies are offered, not sold When talking about the lapel Poppy publicly, describe them as being offered or distributed for any donation people can give. They are not sold, which implies a specific price they must pay. Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca Your Legion calendar July 1st marks the 108th anniversary of the Battle of Beaumont‑Hamel. Soldiers from Newfoundland suffered massive losses on one of the bloodiest days of the entire war. Learn more Promote important dates and organize activities at your Branch with this list of upcoming days that raise awareness of an issue, commemorate a group or event, or celebrate an important topic. Download your copy to help with Branch planning for the new year. Download the 2024 calendar  ‣ MemberPerks®: Exclusive offers and preferred pricing through Venngo MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members. Learn more  ‣ Messages from affiliated organizations The following information is brought to you by organizations the Legion works closely with, highlighting special offers and other information. Mailchimp: Bulk email platform Royal Canadian Legion & Mailchimp – Watch Video Watch this short video on how Mailchimp can support your Legion Branch email communications The Legion partnered with Mailchimp, a leading provider in email marketing, to offer Branches an easy, efficient, and affordable email service can help you send out newsletters to your members with the click of a button. Plus, you’ll have access to Legion branded newsletter templates to help support the Legion brand. Learn more  ‣ Preferred rates for Branches from Canada’s leading payment processor Moneris® offers preferred payment processing rates to Royal Canadian Legion branches. With a wide range of industry-leading payment products and services, Moneris has the solutions you need to support your branch. At Moneris, we take pride in being the payment solutions provider of choice for businesses of all sizes across Canada. Learn more about the Top 7 Reasons Canadian Businesses Choose Moneris. Take advantage of the preferred rates from Moneris available to Royal Canadian Legion branches. Call 1-888-552-0341, and reference chain #30500058435 or visit moneris.com/associations. Learn more  ‣ Intuit Canada Intuit Canada is offering special partner rates for Royal Canadian Legion branches looking to streamline their bookkeeping using QuickBooks Online! To take advantage of this 30% lifetime discount*, to learn more about partner pricing for your branch, schedule a 15 minute consult with a product specialist! Learn more  ‣   |   Book 15 Minute Consult  ‣ *Discount valid on new QBO activations only. Cost savings on everything your Branch needs to run its restaurant and hospitality services Sign up for a free membership with Entegra and your Branch will receive rebates and savings through your current and new suppliers on food and beverages, furniture and equipment, maintenance and repair services, and more! Learn more  ‣ Special offer from Legion Magazine If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST Working together to serve Canada’s Veterans. Click here if you are having trouble viewing this message Copyright © 2024 The Royal Canadian Legion. All rights reserved. Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information. The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails. Our contact information is: The Royal Canadian Legion National Headquarters Member Services Department 86 Aird Place Ottawa, ON K2L 0A1 Canada Toll free: 855‑330‑3344 E-mail: membership@legion.ca

An item from Dominion Command.

March 2024 Keep your Branch informed Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information. All Branch emails are also available on the Member Services Website In this edition March 2024 > Updates on the 2024 Dominion Convention > Updated Branch Brand Manual and PowerPoint now available > Visit a Legion Branch museum > Lower your Branch’s flag for Vimy Ridge Day > Share your Legion Remembrance Contest stories > Promote 50% off Wills and Powers of Attorney > Messages from affiliated organizations The Convention Call has been emailed to Branches The Convention Call for The Royal Canadian Legion 2024 Dominion Convention was sent to Branches in mid-February. All Convention documentation, information and resources for Branches and Delegates are available online at Legion.ca/2024Convention. Please make sure to bookmark this page as it will continue to be updated as information becomes available. Deadline to advertise in the 2024 Dominion Convention booklet is April 15 The 2024 Dominion Convention Local Arrangement Committee is accepting ads for placement in the Convention booklet, which will be distributed to all Delegates. The deadline to submit an ad is April 15, 2024. Download submission form   ‣ Branches are reminded to use their Branch Legion logo for Branch communications and advertisements. See the Branch Brand Manual for details and how to request your branded logo. Updated Branch Brand Manual and Legion overview PowerPoint Corporate Identity and Brand Standards for Legion Branches The Legion Branch Brand Manual has been updated with guidelines on messaging and imagery for social media. Download and share the updated Brand Manual with those who support your Branch communications and brand management. Download manual  ‣ Legion overview PowerPoint presentation Updated with information from the past year, this slide presentation is a great tool to share information about The Royal Canadian Legion. Download the PowerPoint slides  ‣ Visit a Legion Branch museum! International Museum Day is May 18th. Did you know that a number of Legion Branches have in-house museums displaying historical collections to educate their members and community? Check out some of these Legion Branch museums: Ken Snider Memorial Museum  ‣ Branch 05-080 Midland, Ontario The Saskatoon Museum of Military Artifacts  ‣ Branch 03-362 Saskatoon, SK The Swift Current Legion Museum  ‣ Branch 03-056 Swift Current, SK Does your Legion Branch have a Remembrance or military museum on premises? Send us a link to the museum location, with pictures and a description that we can share in May! Lower the Canadian flag on April 9 April 9 is Vimy Ridge Day, commemorating the Canadian soldiers who stormed the ridge on this day in 1917. Over 3,500 members of the Canadian Corps gave their lives and close to 7,000 were wounded in this offensive. All Legion Branches will fly their Canadian flags at half‑mast on April 9th from sunrise to sunset to commemorate Vimy Ridge Day. Share your experience with the Legion’s Remembrance contests Every year, The Legion National Foundation, The Royal Canadian Legion, and schools across the country invite kids to honour Canada’s Veterans through the annual National Youth Remembrance Contests. Here is a wonderfully touching story of what happened when Legion Branch 418 presented the 3rd place award for the Remembrance Day Poster Contest to Alessia in the Primary level: “Prior to being invited into the classroom to present the award, the student came out into the hallway and told her parents she would like to give me something. She came over to me and gave me a thank you card that she made herself. When I opened the card, it started with “Dear Veteran,” so I told her I would like to pass the card to Stefan, who is a Veteran, to read it. It was the nicest card – so much so that it brought tears to our eyes. It was so touching. As we were walking toward the front doors of another elementary school, Stefan and I passed the playground and a student came over to the fence and said, “the Legion is here!” so we stopped to say hello. I introduced Stefan as “Captain”, and, before I could say anything else, the child yelled, “Hey, there is a Captain from the Army here!” Before we knew it, the students swarmed the fenced in area to say hello to Stefan, and all we heard was “wow” as we walked away. It was priceless!” Does your Branch have a story to share from students participating in a National Youth Remembrance Contest? With the parents’ permission, we invite all Branches to share stories and testimonials from students who have helped warm a Veteran’s heart. Submit your story  ‣ 50% off Wills and Powers of Attorney – a Legion member exclusive offer! Upper Canada Wills is a Legion Member Benefits Partner, offering Legion members 50% off national average rates for Wills and Powers of Attorney. Download and print a promotional poster to display at your Branch today! Download poster   ‣ Learn more about the Legion’s Member Benefit Partners. Branch Membership Administration Resources and tips to support your Membership Chair + Automated telemarketing renewal calling campaign Canada Direct will run an automated campaign beginning March 6th, uploading non‑renewed member phone numbers into its predictive dialing software. The campaign will run as follows: A phone call with a pre-recorded message will be sent to approximately 17,000 lapsed members with phone numbers on file, reminding them to renew their Legion membership. Listen to the recordings: for English members  ‣ | for French members  ‣ Members can transfer to speak to an Agent and pay directly over the phone with a credit card. If the member is not home, a message will be left encouraging them to renew. Following this period, we will compile another list on June 1st to extend the campaign to all members who have not yet renewed. The campaign is expected to last until end of April. + Reaching out to lapsed members by mail Legion Headquarters will be reaching out to approximately 37,000 lapsed members by direct mail in March, reminding them to renew. Reaching out to lapsed members is an ongoing process, and can benefit from multiple points of contact. We encourage Branches to collect, confirm and update member addresses, phone numbers and email addresses within the membership website. Get access to Marketing and PR resources + Promote membership with free Branch resources Order FREE recruitment and retention resources through the Legion Supply Department to help promote membership at your Branch. Check out our flyer  ‣ PR Tip of the Month: The Legion portal is full of resources As a public relations representative, you have access to many resources when you visit the member portal, from a PR manual with examples and ideas, to brand guidelines to help ensure visual alignment. Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca Your Legion calendar April 1 is the 100th anniversary of the Royal Canadian Air Force. Celebrate and honour the history and accomplishments of Canada’s Air Force Veterans. Learn more. Promote important dates and organize activities at your Branch with this list of upcoming days that raise awareness of an issue, commemorate a group or event, or celebrate an important topic. Download your copy to help with Branch planning for the new year. Download the 2024 calendar  ‣ MemberPerks®: Exclusive offers and preferred pricing through Venngo MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members. Learn more  ‣ Messages from affiliated organizations The following information is brought to you by organizations the Legion works closely with, highlighting special offers and other information. Cost savings on everything your Branch needs to run its restaurant and hospitality services Sign up for a free membership with Entegra and your Branch will receive rebates and savings through your current and new suppliers on food and beverages, furniture and equipment, maintenance and repair services, and more! Learn more  ‣ Preferred rates for Branches from Canada’s leading payment processor Whether your Branch wants to accept payments in-person, online, or via mobile devices, Moneris offers a variety of solutions that can meet your needs. In addition to the preferred rates, you can also enjoy services such as 24/7 support and stress-free set up. Learn more  ‣ Mailchimp: Bulk email platform The Legion partnered with Mailchimp, a leading provider in email marketing, to offer Branches an easy, efficient, and affordable email service can help you send out newsletters to your members with the click of a button. Plus, you’ll have access to Legion branded newsletter templates to help support the Legion brand. Learn more  ‣ Loop TV helps your Branch promote events, activities and more… and earn extra cash! Loop TV is a FREE service that brings entertainment and information to your Branch TV screens. In addition to Loop’s awesome content in your Branch, you also get easy-to-use digital signage to promote specials, events, fundraisers, Branch messaging and more. The Loop Player and service are free to use, plus your Branch will earn $20 USD in Loop Rewards per active Loop player each month. Learn more  ‣ Special offer from Legion Magazine If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca Office Hours: Monday – Friday, 8:30 a.m. – 4:30 p.m. EST Working together to serve Canada’s Veterans. Click here if you are having trouble viewing this message Copyright © 2024 The Royal Canadian Legion. All rights reserved. Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information. The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails. Our contact information is: The Royal Canadian Legion National Headquarters Member Services Department 86 Aird Place Ottawa, ON K2L 0A1 Canada Toll free: 855‑330‑3344 E-mail: membership@legion.ca

An update on some activities from Dominion Command.

Important Branch information 

February 2024 Keep your Branch informed Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information. All Branch emails are also available on the Member Services Website In this edition February 2024 > 2023 Year-end results are in > The 49th Dominion Convention is this August > Advertise in the 2024 Dominion Convention booklet > 60th anniversary of Canadian involvement in Cyprus > Messages from affiliated organizations 2023 Year-end membership numbers are in… and the results are cause for celebration! We are excited to announce that 2023 membership totals have grown for the second consecutive year, after three decades of membership decline. The Legion’s total paid membership as of January 31, 2024 is now 256,524 members, an increase of 5.3% (12,886 members) over the previous year! 2023 brought in 43,042 new/reinstated members… up 22.5% over last year and a new modern-day record! 89% of members that registered online joined their local Branch. Additionally, every Provincial Command saw a growth in their total membership and in their new/reinstated members. This highlights growth at the Branch level! A number of successful business initiatives over the last six years have directly attributed to membership growth. We are appreciative of the support and buy-in of all levels of our organization including DEC, Provincial Commands, Branches and Members. Some of the strategies positively impacting our results include: Launch of the membership portal (2017) Introduction of the plastic membership card (2018) Introduction of the Veteran Welcome Program (2018) Launch of membership auto-renewal (2019) Streamlining the online member renewal process (2020) Allowing members to join their local Branch online (2020) Launch of MemberPerks (2020) Launch of the Veteran Family Welcome program (2021) Launch of the digital membership card (2022) The continued acquisition of member email/phone contact information for improved communications Ongoing proactive member renewal campaigns including email reminders (over 600,000 sent last year), direct mail pieces, automated renewal telemarking campaigns, online and social media marketing, Legion Magazine ads, etc. The organization is on a path of sustained membership growth. We remain extremely optimistic for the future of Legion Membership! The 49th Dominion Convention is approaching! The Royal Canadian Legion 2024 Dominion Convention will be held in Saint John, New Brunswick, August 24 through 28. This year’s theme, Building our Future on a Foundation of Strength, is not only a reflection of our past achievements but also a rallying call for the work that lies ahead. This year, delegates and proxies representing close to 260,000 members will meet to discuss the future of the Legion. Delegates will vote on resolutions, determine national policies and elect the next Dominion President and Senior Elected Officers. The Convention Call will be emailed to Branches later this month, and posted on the link below. Learn more at Legion.ca/2024Convention Bookmark this page. This page will be updated as new information becomes available. Advertise your Branch, District or Command in the 2024 Convention booklet The 2024 Dominion Convention Local Arrangement Committee is accepting ads for placement in the Convention Souvenir Booklet, which will be distributed to all delegates. The deadline to submit an ad is April 15, 2024. Download submission form  ‣ Did you serve in Cyprus under OP Snowgoose? 2024 is the 60th anniversary of Canadian involvement on the island of Cyprus, and the 50th anniversary of the 74th conflict. If you served in Cyprus, you may be interested in taking a trip down memory lane by joining Team Cyprus 2024 for a November 2024 reunion. Taking place in Cyprus, the reunion is open to all CAF Veterans who served under the United Nations banner in Cyprus and family members of those who served. The linked brochure provides the background to the tour. Please contact Special Travel International for more information. Read the brochure  ‣ Get access to Marketing and PR resources + Promote membership with free Branch resources Order FREE recruitment and retention resources through the Legion Supply Department to help promote membership at your Branch. Check out our flyer  ‣ PR Tip of the Month: Your branch social media account is a Legion account Avoid getting personal or upset when operating a Legion owned social media account. Everything posted through a branch account should align with Legion values and Articles of Faith in tone. Disengage with anyone who threatens or uses foul language, and report them to appropriate authorities as warranted. Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca Your Legion calendar On March 15, it will have been 10 years since the last Canadian soldiers returned from the mission in Afghanistan. Learn more about the men and women who served and sacrificed. Promote important dates and organize activities at your Branch with this list of upcoming days that raise awareness of an issue, commemorate a group or event, or celebrate an important topic. Download your copy to help with Branch planning for the new year. Download the 2024 calendar  ‣ MemberPerks®: Exclusive offers and preferred pricing through Venngo MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members. Learn more  ‣ Messages from affiliated organizations The following information is brought to you by organizations the Legion works closely with, highlighting special offers and other information. Preferred rates for Branches from Canada’s leading payment processor Whether your Branch wants to accept payments in-person, online, or via mobile devices, Moneris offers a variety of solutions that can meet your needs. In addition to the preferred rates, you can also enjoy services such as 24/7 support and stress-free set up. Learn more  ‣ Cost savings on everything your Branch needs to run your restaurant and hospitality services Sign up for a free membership with Entegra and your Branch will receive rebates and savings through your current and new suppliers on food and beverages, furniture and equipment, maintenance and repair services, and more! Learn more  ‣ Mailchimp: Bulk email platform The Legion partnered with Mailchimp, a leading provider in email marketing, to offer Branches an easy, efficient, and affordable email service can help you send out newsletters to your members with the click of a button. Plus, you’ll have access to Legion-branded newsletter templates to help support the Legion brand. They also have human-assisted support to help you along the way. Learn more  ‣ Loop TV helps your Branch promote events, activities and more… and earn extra cash! Loop TV is a FREE service that brings entertainment and information to your Branch TV screens. In addition to Loop’s awesome content in your Branch, you also get easy-to-use digital signage to promote specials, events, fundraisers, Branch messaging and more. The Loop Player and service are free to use, plus your Branch will earn $20 USD in Loop Rewards per active Loop player each month. Learn more  ‣ Special offer from Legion Magazine If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca Office Hours: Monday – Friday, 8:30 a.m. – 4:30 p.m. EST Working together to serve Canada’s Veterans. Click here if you are having trouble viewing this message Copyright © 2024 The Royal Canadian Legion. All rights reserved. Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information. The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails. Our contact information is: The Royal Canadian Legion National Headquarters Member Services Department 86 Aird Place Ottawa, ON K2L 0A1 Canada Toll free: 855‑330‑3344 E-mail: membership@legion.ca