Tag Archives: The Legion Dispatch

The Legion Dispatch – September 2022

An update from Dominion Command to its branches (note that items only relevant to branch executive or for Canadian branches have been removed).


Updates from National Headquarters 

Legion Dispatch. Visit branch services.
September 2022
Twitter. Facebook. Youtube. Instagram. Linkedin.
Poppy Store.
  Share this email
Keep your Branch informed

Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information.
All Branch emails are also available on the Member Services Website
In this edition – September 2022
The Royal Canadian Legion mourns the passing of Queen Elizabeth II
It is with deep sorrow that the Legion mourns the loss of Her Majesty Queen Elizabeth II, Queen of Canada. Legion Headquarters issued a news release with a statement from the Dominion President.
View news release  ‣
We also are sharing a message from The Grand President, Royal Commonwealth Ex-Services League, on the passing of Her Majesty.
View message  ‣
Official Photo of King Charles III
Legion National Headquarters has contacted Rideau Hall requesting an official photo of King Charles III for each Legion Branch. Once available, the photo will be shipped directly to Branches for display. Your Branch will be notified prior to shipment.
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Add your local Legion Remembrance Day Ceremony to Legion.ca
People visiting the Legion’s website can search for the location of their local Remembrance Day Ceremony here.
We encourage all Branches hosting a Remembrance Day Ceremony to add your event to the site. This tool, which will be widely promoted during the Remembrance period, will allow Legion Branches to share when and where they are holding Remembrance Day ceremonies. Branches can submit their ceremony details through the online form.
Add your Ceremony  ‣
The Poppy Trademark.
Using the Poppy Trademark as the Remembrance period approaches
As the Remembrance period nears, Legions, organizations and communities will be looking for ways to honour Canada’s Veterans.
Help safeguard the trademark Poppy insignia as a symbol of Remembrance. Spread that word that use of the trademark Remembrance Poppy requires permission of Dominion Command for commercial or charitable display or public distribution.
Please direct public inquiries to: www.legion.ca/poppy-trademark.
See the educational flyer for Branches below that highlights important information about the Poppy trademark, and requirements for use.
Download the flyer  ‣
Call for Applications for the Pilgrimage of Remembrance 2023
The Legion National Foundation is now accepting applications for Legion members to represent their Provincial Command and the Legion in the 2023 Pilgrimage of Remembrance, July 8 to 22, 2023.
Selected individuals will share a once in a lifetime journey visiting the First and Second World War battlegrounds, museums, commemorations, and final resting places of soldiers who fought in and around Normandy, France and Belgium.
See the memo and application form for details. Completed application form, with Provincial Command signature, must be received by October 31, 2022 for consideration.
2023 Pilgrimage memo  ‣ | Pilgrimage application form  ‣
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Thousands of CAF members eligible for compensation for drinking contaminated water
Former residents of CFB Valcartier may be eligible for financial compensation due to a ruling regarding contaminated water sources between 1995 and 2006.
In 2012, the Quebec Superior Court ruled that the Department of National Defense (DND), SNC-Lavalin and General Dynamics should pay millions of dollars to those who lived on-base or in the neighbouring municipality of Shannon, Quebec, where water was contaminated with the dangerous carcinogenic trichloroethylene.
It’s estimated that thousands of former CFB Valcartier residents may be entitled to compensation, which could total hundreds of thousands of dollars. Any person who believes they are eligible should visit actioncollectiveshannon.ca for more information.
The deadline to apply is January 2023.
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The Last Post Fund
The Last Post Fund’s mission is to ensure that no Veteran is denied a dignified funeral and burial, as well as a military gravestone, due to insufficient funds at the time of death.
Our Veterans Affairs Canada Programs provide financial assistance for the funeral, burial and headstone of eligible Canadian and Allied Veterans. Help promote the Last Post Fund to your members with the attached poster.
Download the poster  ‣
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Veterans with chronic pain invited to participate in research study
Currently serving and retired Canadian Veterans are invited to participate in “Resilient Valor – Improving Veteran’s Well-Being in Their Transition to Thrive”, a research study that aims to captures the needs of Veterans with chronic pain. The University of Waterloo School of Pharmacy is working on this project to provide opportunities for Canadian Veterans to express which components of resiliency are most meaningful in terms of navigating and negotiating their pain management needs.
Help promote this opportunity with the poster below!
Download the poster  ‣
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Branch Membership Administration
Resources and tips to support your Membership Chair
2023 MEMBERSHIP RENEWAL STICKERS
2023 stickers have been mailed to Branches for all members renewed for 2022 by July 28, 2022. If you have not received your 2023 stickers, please reach out to Member Services.
+ Attract new members with these programs!
The more members we have, the better the Legion can serve Canada’s Veterans. Promote the following free offers at your Branch to help attract new members:

  • Veterans Welcome Program: Serving and retired CAF and RCMP members are eligible for a free first year of membership
  • Veterans Family Welcome Program: Veterans’ family members, including spouses, children 18+, parents and/or guardians can get a free first year of membership
  • MemberPerks®: All members in good standing have access to our free member benefits program! Over 30,000 Legion members have registered and saved over $500,000 at thousands of stores and restaurants across Canada

* Free Membership Offers only available for first time Legion members.

+ Make membership renewal easier
As we prepare for the busiest time of the year for membership renewals, we encourage you to collect, confirm and update member email addresses and phone numbers within the membership website. You can update a member profile online, or use this Excel template to share member contact information with Member Services.
With this information, we can send reminders to your members on your behalf to renew via one of these options:

  1. at your local branch
  2. by contacting member services by phone
  3. or online.

Reminder: 34% of all Legion members renewed online during 2021 and this number continues to grow during 2022!

With this approach, we can help save local Branches and membership chairs time and money!
Get access to Marketing and PR resources
Regularly update your Branch login passwords
Branches are advised to update their login passwords when there has been a change to the individuals who access secure Branch information. It is important for Branches to ensure a secure login password to prevent unauthorized access to your Branch account.
Branches can update their Member Services Website password by logging into the portal, clicking the ‘Profile’ link on the left-hand side and then clicking ‘Change Password’ at the bottom of the page. Contact the Member Services Department for questions or assistance.
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PR Tip of the Month
Review the Poppy Manual
If you are a PR representative, it’s important to generally understand the Poppy Manual and what Poppy Funds can be used for. This helps when dealing with members of the public requesting funding, or with colleagues considering a project.
Poppy manual  ‣
Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca
Your Legion calendar
October includes a number of mental health awareness days. This is a good opportunity to educate the public about our mental health supports for Veterans.
Learn about October’s mental health awareness days and other important dates your Branch can promote or organize activities for.
Download the 2022 calendar  ‣
Suggest a perk for your chance to win Apple Airpods Pros.
MemberPerks®: Exclusive offers and preferred pricing through Venngo
MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members.
Learn more  ‣
Partner promotions
The following is brought to you by our partners, highlighting special offers and other information.
Special offer from Legion Magazine
If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca

Office Hours: Monday – Friday, 8:30 a.m. – 4:30 p.m. EST

Working together to serve Canada’s Veterans.
Click here if you are having trouble viewing this message

Copyright © 2022 The Royal Canadian Legion. All rights reserved.

Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information.

The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails.

Our contact information is:
The Royal Canadian Legion National Headquarters
Member Services Department
86 Aird Place
Ottawa, ON K2L 0A1
Canada

Toll free: 855‑330‑3344
E-mail: membership@legion.ca

The Legion Dispatch – August 2022

An update from Dominion Command to its branches (note that items only relevant to branch executive or for Canadian branches have been removed).


Attract a new audience to your Branch 

Legion Dispatch. Visit branch services.
August 2022
Twitter. Facebook. Youtube. Instagram. Linkedin.
Poppy Store.
  Share this email
Keep your Branch informed

Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information.
All Branch emails are also available on the Member Services Website
In this edition – August 2022
Image: Magnifying glass on a blue textured background.
2021 census data on Veterans
The 2021 census data on Canadian serving military members and Veterans was recently released. The document contains both demographic and geographic information which is extremely insightful. Read the report.
One key takeaway from the report is the distribution of age. Currently serving CAF were younger on average than the employed labour force (36.2 years versus 41.9 years of age). Additionally, one-third of Veterans are age 25 to 54. These are audiences Branches are trying to attract, for support, for camaraderie, and for membership. These are the audiences Branches will pass the torch to ensure the longevity of the Legion.
Consider these ideas when developing programs, policies, activities and communication tactics for younger demographics:

  1. Meet this younger audience where they are. Invest in a website and have a presence on social media. Share engaging content like videos, stories and photos of your Branch in action.
  2. Get their input! Do a short survey or pull together a small focus group to ask these members what they want or need, what you’re doing well, and what you could do better.
  3. Review your Branch policies and procedures. Some Branches have modified their initiation process or adapted their hat policy to make their Branch more comfortable for new members.
  4. Offer flexible volunteer opportunities. Busy members are more likely to get involved in intermittent, fun, short-term roles that interest them.
  5. Offer activities that appeal to younger audiences. Bring in new bands or comedy entertainment. Try new member sports like euchre tournaments. Offer unique food and drink items on your menu.

Has your Branch been successful in attracting younger members? Let us know how. Email us at marketing@legion.ca.

Image: Sinai Health logo on textured background.
PTSD study for Canadian Veterans at Sinai Health in Toronto
Researchers at Sinai Health System in Toronto are working on a research study to support care for military and RCMP veterans living with PTSD. As part of the study, veterans would participate in a 6-week breathing-based meditation program that may help with their symptoms of PTSD.
Please share this with Veterans in your community. If interested, or for more information, please contact study staff by:
Phone: 647-804-6121
Email: SKY.PTSD@sinaihealth.ca
Learn more  ‣
The Poppy Trademark.
Poppy Trademark – Authorization for use is required
Did you know… The Remembrance Poppy may not be used by any organization, group, community, or individual for commercial or charitable display or public distribution without the express written permission of Dominion Command.
See the attached educational flyer for Branches that highlights important information about the Poppy trademark, and requirements for use.
Download the flyer  ‣
Please direct public inquiries to: www.legion.ca/poppy-trademark.
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Legion supports a major historic initiative by the Canadian War Museum
The Canadian War Museum’s new project, “In Their Own Voices: Stories from Canadian Veterans and their Families” will document detailed memories and the post-war experiences of Canadian Veterans and their families. The Royal Canadian Legion is proud to support this four-year project that will capture and preserve the first-hand war and post-war experiences of soldiers from all eras.
Learn more  ‣

Privacy and CASL requirements for Branches
Canada’s Privacy Laws and Canada’s Anti-Spam Legislation (CASL) have clear and direct implications for The Royal Canadian Legion. Branches and Commands are responsible for their own compliance with applicable privacy laws and with CASL requirements. Download the bilingual trifold brochure to learn how Branches can be compliant.
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PR Tip of the Month
Consider this resolution: Support for Canada’s Indigenous Community
In August 2021, the Legion pledged at all levels to support and collaborate with our First Nations, Métis, and Inuit communities in the areas of cultural and heritage awareness, understanding injustices and commemorating loss. Consider this when creating internal and external communciations projects.
Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca
Your Legion calendar
On September 2, 1945, the Japanese formally surrendered, marking the official end of the Second World War.
Learn about the Second World War and other important dates your Branch can commemorate or promote.
Download the 2022 calendar  ‣
Tell us your MemberPerks savings story.
MemberPerks®: Exclusive offers and preferred pricing through Venngo
MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members.
Learn more  ‣
Partner promotions
The following is brought to you by our partners, highlighting special offers and other information.
An evening with Margaret MacMillan
The Legion National Foundation invites you to a special event featuring award-winning author Margaret MacMillan as she discusses her writing, her experiences, and the history of war.
Monday, September 12, 7:00–8:30 p.m. EST
In-person (Toronto) and virtual event. Registration is complimentary.
Register now
Special offer from Legion Magazine
If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca

Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST

Working together to serve Canada’s Veterans.
Click here if you are having trouble viewing this message

Copyright © 2022 The Royal Canadian Legion. All rights reserved.

Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information.

The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails.

Our contact information is:
The Royal Canadian Legion National Headquarters
Member Services Department
86 Aird Place
Ottawa, ON K2L 0A1
Canada

Toll free: 855‑330‑3344
E-mail: membership@legion.ca

The Legion Dispatch – July 2022

An update from Dominion Command to its branches (note that items only relevant to branch executive or for Canadian branches have been removed).


New membership handout 

Legion Dispatch. Visit branch services.
July 2022
Twitter. Facebook. Youtube. Instagram. Linkedin.
Poppy Store.
  Share this email
Keep your Branch informed

Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information.
All Branch emails are also available on the Member Services Website
In this edition – July 2022
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Honouring Indigenous History Month
The Legion helped mark National Indigenous History Month by sharing how Indigenous traditions exist within the organization today, how they are shaping the future, and how a historic law affected Aboriginal comrades and the Legion.
“…we recognize that complete societal and organizational healing and change can take a long time and there is a lot of work to do,” says Legion Dominion President Bruce Julian. “I can assure you that our Indigenous comrades and their customs form an integral part of our organization’s fabric today, and we are constantly looking at what we can do better to recognize their history and support a positive future.”
Read more  ‣
Image: Athlete clearing the bar in high jump event.
The Legion Nationals are back!
The 44th Royal Canadian Legion National Youth Track and Field Championships will be held from August 5–7, 2022 in Sherbrooke, Quebec.
This one-of-a-kind event for youth aged 12–17 is an important aspect of The Royal Canadian Legion’s commitment to the development of Canada’s youth.
Support Canada’s young athletes and spread the word within your communities!
Learn more about Legion Nationals  ‣ | Download athlete flyer  ‣
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New! Bilingual Join Brochure
The Legion’s new Join brochure can help you recruit new members to your Branch. The bilingual brochure is available through Legion Supply (product number 800307) or by download here.
Image: Two women holding up a Canada flag on a beach.
Juno Beach Centre Flag Sponsorship Program
You can own a Canadian flag that flew above Canada’s D-Day landing beach while helping support the Juno Beach Centre!
For a minimum of $500, you can sponsor a flag that will fly at the Juno Beach Centre in France, to be returned to you with a certificate of authenticity and the dates when it was flown. What a beautiful way to honour those who landed on the beach 78 years ago.
Learn more  ‣
The Poppy Trademark.
Poppy Trademark – Cannot be used in food products
Did you know… the Remembrance Poppy cannot be used on edible products. Items such as cookies or cakes designed with a Poppy to honour Veterans are not an approved use, as the sacred Poppy should never be consumed.
See the attached educational flyer for Branches that highlights important information about the Poppy trademark, and requirements for use.
Download the flyer  ‣
Please direct public inquiries to: www.legion.ca/poppy-trademark.
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Branch Membership Administration
Resources and tips to support your Membership Chair
2023 MEMBERSHIP RENEWAL STICKERS
2023 stickers will be delivered to Branches the last week of August for all members who have renewed for 2022 by the end of July 2022. Please ensure your 2022 renewals are processed before the end of July.
FALL MEMBERSHIP RENEWAL CAMPAIGN
As we prepare for the busiest time of the year for membership renewals, we encourage you to update, collect and upload member email addresses and phone numbers within the membership website. With this information, we can cost-effectively remind members to renew on your behalf via one of these renewal options:

  • at your local Branch
  • by phone – by contacting member services
  • online – 34% of all Legion members renewed online during 2021 and this number continues to grow during 2022!

This approach can help save local Branches and membership chairs time and money!

Veteran Family Welcome Program eligibility has expanded
Parents, guardians, spouses and adult children of serving, retired or passed CAF and RCMP members who have not yet joined the Legion can now receive a first free year of membership at the Legion.
Encourage Veterans and eligible family who have not yet joined to register today.
Promotional Poster  ‣ | Veteran application form  ‣
Family application form  ‣ | Online application  ‣
+ Legion membership is growing!
Here’s how you can continue to help with this growth:

  • Reach out and welcome new members who join your branch within the first 30 days
  • Collect and share member emails and phone numbers within the membership system
  • Ensure you are processing memberships at least monthly
  • Promote the free year Veterans Welcome and Veterans Family Welcome Programs to non‑members
  • Promote our free MemberPerks® program to all members
  • Feel free to reach out to Member Services with any questions – we are here to help all and especially new Membership Chairs!
Get access to Marketing and PR resources
Marketing Resources
Updated Branch Brand Manual
The Official Colours Chart for Legion Graphics in the Brand Manual has been updated. As technical color processes continue to improve, the Pantone Matching System Guides have been updated to offer more CMYK colours. The updated colour codes allows us to reproduce our brand colours more accurately within the CMYK process printing. Download and update your copy.
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PR Tip of the Month
Remember the Legion is apolitical
When approached by media or others to comment on political matters or participate in petitions, remind them the Legion is apolitical. We work behind the scenes and respectfully advocate with all governments, through all PR channels, for changes to benefit Veterans and their families.
Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca
Your Legion calendar
August 19 marks the 80th anniversary of the Dieppe Raid, one of the most devastating chapters in Canadian military history.
Learn about the Dieppe Raid and other important dates your Branch can commemorate or promote.
Download the 2022 calendar  ‣
Suggest a perk for your chance to win 1 of 5 $100 Gift cards to NFLSHOP.ca.
MemberPerks®: Exclusive offers and preferred pricing through Venngo
MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members.
Learn more  ‣
Partner promotions
The following is brought to you by our partners, highlighting special offers and other information.
Pocketpills: Our newest Member Benefits Partner
Pocketpills brings the pharmacy to you! Through their easy-to-use app and website, you can fill prescriptions, order vitamins, and consult with pharmacists—all from the comfort of home. Help us get the word out about our new online pharmacy partner! Sign up for Pocketpills today by calling 1-855-950-7225 and mention that you are a Legion member for exclusive benefits.
The Professional Institute of the Public Service of Canada’s supports Legion Nationals
The Royal Canadian Legion is extremely grateful for The Professional Institute of the Public Service of Canada’s support of the 2022 Legion National Youth Track and Field Championships and their commitment to Canada’s youth!
An evening with Margaret MacMillan
The Legion National Foundation invites you to a special event featuring award-winning author Margaret MacMillan as she discusses her writing, her experiences, and the history of war.
Monday, September 12, 7:00–8:30 p.m. EST
In-person (Toronto) and virtual event. Registration is complimentary.
Visit LNFCanada.ca/upcoming-events/ to register.
Special offer from Legion Magazine
If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca

Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST

Working together to serve Canada’s Veterans.
Click here if you are having trouble viewing this message

Copyright © 2022 The Royal Canadian Legion. All rights reserved.

Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information.

Our contact information is:
The Royal Canadian Legion National Headquarters
Member Services Department
86 Aird Place
Ottawa, ON K2L 0A1
Canada

Toll free: 855‑330‑3344
E-mail: membership@legion.ca

The Legion Dispatch – June 2022

An update from Dominion Command to its branches (note that items only relevant to branch executive or for Canadian branches have been removed).


Legion Dispatch. Visit branch
services.
June 2022
Twitter. Facebook. Youtube. Instagram. Linkedin.
Poppy
Store.
  Share this email
Keep your Branch informed

Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information.
All Branch emails are also available on the Member Services Website
In this edition – June 2022
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Veteran Family Welcome Program eligibility has expanded
The Veteran Family Welcome Program has expanded to include parents and guardians of Veterans. Now, parents, guardians, spouses and adult children of serving, retired or passed CAF and RCMP members who have not yet joined the Legion can receive a first free year of membership at the Legion.
Download the promotional poster and encourage Veterans and eligible family who have not yet joined to register today and get to know their Legion.
Promotional Poster  ‣ | Veteran application form  ‣
Family application form  ‣ | Online application  ‣
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Recent manual updates
The Legion’s General By‑Laws and Poppy Manual have been updated. Please see the recent amendments to the following manuals and update your copies.
General Bylaws:
Amendments  ‣ | Updated manual  ‣
Poppy Manual:
Amendments  ‣ | Updated manual  ‣
Image:
Group of runners.
Canada Army Run returns to in‑person racing on Sunday, September 18, 2022!
The Legion is proud to once again sponsor the Canada Army Run, connecting Canadians with Canadian Armed Forces members in the spirit of camaraderie and community, and raising funds for Support Our Troops and Soldier On.
Registration is now open for both in-person and virtual participation. Encourage your Legion members to join “The Legion” team and use promotion code LEGIONFRIENDS for a 20% discount.
Register for the Army Run  ‣
The Poppy
Trademark.
Poppy Trademark – Cannot be commercialized or misrepresented
Did you know… The Remembrance Poppy may not be produced or crafted for resale, to raise money, or for public distribution without written permission of the Dominion Command Poppy and Remembrance Committee.
See the attached educational flyer for Branches that highlights important information about the Poppy trademark, and requirements for use.
Download the flyer  ‣
Please direct public inquiries to: www.legion.ca/poppy-trademark.
Photo:
Representatives from the Maple Ridge
Legion Branch 88 and the Earl Haig Society
presenting a total of $600,000 for the
Legion Veterans Village Centre for
Clinical Excellence, which is slated to be
finished construction in late 2022.
The Legion supports Veteran mental health
The Royal Canadian Legion Maple Ridge Branch 88, together with the Earl Haig Society, has gifted the Legion Veterans Village Research Foundation (LVVRF) a total of $600,000 to support the ongoing mental health, PTSD, technologies and rehabilitation research within the Legion Veterans Village Centre for Clinical Excellence.
Read more  ‣
Does your Branch have a story to share about the work you do for Veterans? Let us know! Email us at marketing@legion.ca
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Branch Membership Administration
Resources and tips to support your Membership Chair
+ Automated telemarketing renewal calling campaign
The Automated Telemarketing Renewal Campaign has concluded after reaching out to 27,000 non-renewed members during the months of April and May.
Almost 1,000 members transferred to Member Services to renew over the phone, while over 15,000 renewal reminder messages were left.
This program remains highly effective and cost‑efficient and will continue to be part of our retention strategy moving forward. Please continue to collect and share member phone numbers within the membership website.
+ Legion membership is growing!
Here’s how you can continue to help with this growth:

  • Reach out and welcome new members who join your branch within the first 30 days
  • Collect and share member emails and phone numbers within the membership system
  • Ensure you are processing memberships at least monthly
  • Promote the free year Veterans Welcome and Veterans Family Welcome Programs to non‑members
  • Promote our free MemberPerks® program to all members
  • Feel free to reach out to Member Services with any questions – we are here to help all and especially new Membership Chairs!
Get access to Marketing and PR resources
Marketing Resources
Use our bilingual membership flyer
Postcard.
Looking for another way to promote membership? Download and have a local printer create this double sided, bilingual flyer that highlights the tangible benefits of Legion membership.
Download  ‣
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PR Tip of the Month
Create a local newsletter
If you don’t have one yet, suggest a Branch or Command newsletter to your colleagues. It doesn’t have to be long, but it can keep members informed and interested, and there are many easy templates to follow.
Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca
Your Legion calendar
While July 1 evokes thoughts of Canada Day across the country, the day also shares a more solemn occasion, as Newfoundland and Labrador commemorates the anniversary of one of their bloodiest days of the First World War.
Learn about the Battle of Beaumont‑Hamel and other important dates your Branch can promote or organize activities for.
Download the 2022 calendar  ‣
Suggest a perk for your chance
to win 1 of 5 $100 Gift cards to
NFLSHOP.ca.
MemberPerks®: Exclusive offers and preferred pricing through Venngo
MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members.
Learn more  ‣
Partner promotions
The following is brought to you by our partners, highlighting special offers and other information.
Special offer from Legion Magazine
Image: Eh Cafe dark roast coffee
beans in a bag. $19.99.
If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca

Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST

Working together to serve Canada’s Veterans.
Click here if you are having trouble viewing this message

Copyright © 2022 The Royal Canadian Legion. All rights reserved.

Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information.

The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails.

Our contact information is:
The Royal Canadian Legion National Headquarters
Member Services Department
86 Aird Place
Ottawa, ON K2L 0A1
Canada

Toll free: 855‑330‑3344
E-mail: membership@legion.ca

The Legion Dispatch – May 2022

An update from Dominion Command to its branches (note that items only relevant to branch executive or for Canadian branches have been removed).


Promote the work of Legion Service Officers 

Legion Dispatch. Visit branch
services.
May 2022
Twitter. Facebook. Youtube. Instagram. Linkedin.
Poppy
Store.
  Share this email
Keep your Branch informed

Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information.
All Branch emails are also available on the Member Services Website
In this edition – May 2022
Take the five‑second survey
Is your Branch open? As pandemic restrictions begin to ease, let us know if your Branch is currently open to members and the public.
If you responded previously, please take the survey again so we can see how Branches are doing as the pandemic evolves.
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Canada’s Veterans deserve action
The Legion urges the federal government to intensify its actions to support Canada’s Veterans. Read the Legion’s latest responses to the condo development at Juno Beach and the backlog in disability claims with Veterans Affairs Canada.
Read more  ‣
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Promote the work of Legion Services Officers
The Legion offers important programs and services to Veterans and their families, but many Canadians don’t know about them or how to get support through a Legion Service Officer.
Help promote the essential work our Services Officers provide. Share this video with your members, Veterans and your community and let them know we are here to help!
Play video.
Download:
English  ‣ | French  ‣
Learn more about the work we do here.
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The Legion sponsors the RCAF Run and Navy Bike Ride
The Royal Canadian Legion is sponsoring both the RCAF Run and the Navy Bike Ride, raising funds for the RCAF Centennial Fund, the Royal Canadian Naval Benevolent Fund, Support Our Troops and Soldier On.
Let your members know that registration for both events is now open. It’s a great way to get active and help support our troops!
RCAF Run  ‣(May 28–June 19)!
(Use discount code LEGIONFRIEND for 20% off!)
Navy Bike Ride  ‣(June 12–August 7)
The Royal Canadian Legion is proud to support the Navy Bike Ride’s Remembrance Row. This moving virtual feature showcases veterans who have passed as a way to honour loved ones that served. Learn more.
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Poppy Trademark – Poppy crosswalks are not authorized
Did you know… The Remembrance Poppy may never be placed where it can be trod upon, such as on crosswalks, pathways, or tiles on the floor. The Poppy must always be displayed in a way that respects its sacred symbol of Remembrance.
See the attached educational flyer for Branches that highlights important information about the Poppy trademark, and requirements for use.
Download the flyer  ‣
Please direct public inquiries to: www.legion.ca/poppy-trademark.
Postcard.
A renewal reminder will be mailed to 26,000 members in May. Renewal reminder emails also continue to be sent to lapsed members with an email on file.
Collecting member renewals is a great opportunity to confirm or add a member’s email address to their member profile. Make sure your members don’t miss out on the latest news and member opportunities! You can update a member profile online, or use this Excel template to share member emails with Member Services.
+ Membership Outstanding Per Capita Tax Amounts
Branches can find their current branch balance for per capita tax on the home page of your Branch profile once logged in to the Member Services Website.
A balance in brackets ($205.00) indicates that your Branch has an outstanding amount owing. Outstanding balances can be paid by cheque or by credit card over the phone. Please contact Member Services if you have any questions.
+ Automated telemarketing renewal calling campaign
Canada Direct is running an automated campaign April through early June, sending a pre-recorded phone message to approximately 29,000 lapsed members to remind them to renew their Legion membership. If the member is not home, a message will be left encouraging them to renew. Listen to the recordings:
for English members  ‣ | for French members  ‣
+ Legion membership is growing!
Here’s how you can continue to help with this growth:

  • Reach out and welcome new members who join your branch within the first 30 days
  • Collect and share member emails and phone numbers within the membership system
  • Ensure you are processing memberships at least monthly
  • Promote the free year Veterans Welcome and Veterans Family Welcome Programs to non-members
  • Promote our free MemberPerks® program to all members
  • Feel free to reach out to Member Services with any questions – we are here to help all and especially new Membership Chairs!
Get access to Marketing and PR resources
Marketing Resources
Public Relations Officers Updates
Branch Public Relations Officers have expressed an interest in receiving Legion Headquarters’ monthly update of public relations activities at the national level, which is sent to all Provincial Command PROs. The most recent issue is now available on the Member Services Website for Branches to access and will be updated monthly.
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PR Tip of the Month
Practice replies
If you know media are likely to reach out about an issue – even a non-controversial one – create a few key questions, and practice accurate replies. Don’t memorize, just know how to explain. These short steps will add to your confidence when they call. .
Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca
Your Legion calendar
May brings the anniversary of the National War Memorial (1939) and the Tomb of the Unknown Soldier (2000).
Learn about these and other important dates you can promote or organize activities for.
Download the 2022 calendar  ‣
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MemberPerks®: Exclusive offers and preferred pricing through Venngo
MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members.
Learn more  ‣
Partner promotions
The following is brought to you by our partners, highlighting special offers and other information.
Revera retirement living.
Special offer from Legion Magazine
Tea variety pack.
If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca

Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST

Working together to serve Canada’s Veterans.
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Copyright © 2022 The Royal Canadian Legion. All rights reserved.

Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information.

The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails.

Our contact information is:
The Royal Canadian Legion National Headquarters
Member Services Department
86 Aird Place
Ottawa, ON K2L 0A1
Canada

Toll free: 855‑330‑3344
E-mail: membership@legion.ca