Our next Virtual Roundtable: Playbook for Building and Leveraging a Channel Partner Ecosystem

An item from one of our fellow Canadian organization.

C100 is excited to share details for next week’s Virtual Roundtable. Please join us for our next session on Wednesday.

April 22nd @ 9AM PT/12PM ET

Topic: A Playbook for Building, Managing, and Leveraging a Strategic Partner and Channel Ecosystem: Why now is a great time to build out a partner and channel ecosystem.  Featuring Bill Lipsin (VP of Worldwide Channels, Cohesity) and Sunir Shah (CEO, Appbind). Moderated by Mark Sochan (Managing Director, CEO Quest).

Partnerships are a critical aspect of any business plan, but even more critical in this era of economic uncertainty. Hear from industry experts about why taking the next 6-12 months to establish key partnerships could enable critical leverage when the market turns around. Learn and discuss how to build and manage a strategic partnership strategy. Suggested for: SaaS, B2B, Enterprise founders & execs.

Moderated by:

Mark Sochan (Managing Director, CEO Quest). Mark is C100 Charter Member who for over 25 years has successfully managed hundreds of strategic partnering initiatives, mergers and acquisitions, and has grown revenue for clients such as SAP, Microsoft, Cisco, VMware, Capgemini, and Accenture. Mark’s unique gift is his experience on “both sides of the table,” with an ability to successfully manage complex partner relationships. Mark is the author of the book “The Art of Strategic Partnering: Dancing with Elephants.’


Sunir Shah (CEO, AppBind) Sunir loves SaaS partnerships, possibly too much! Sunir is the CEO of AppBind which is bringing SaaS into the massive reseller market; the  President of the Cloud Software Association, the network of 3,000+ SaaS partnership leaders; and Conference Chair of SaaS Connect, the SaaS partnership conference.

Bill Lipsin (Global VP, Channels, Cohesity). Bill has more than 30 years of enterprise channel, sales, and marketing expertise. At Cohesity, Bill leads the company’s go-to-market strategy, channel programs, enablement, and distribution channels. Previously he was a senior partner at The Spur Group, a leading consulting firm helping companies optimize channels, end-user sales, and business operations to rapidly increase revenues. Prior to joining The Spur Group, Lipsin was VP of worldwide channels at NetApp and held senior channel leadership positions at Brocade and CA Technologies.

We look forward to seeing you online!

The C100 Team

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