Judging a book by its cover

An item from the Legion Magazine.

Front Lines
Judging a book by its cover

Judging a book by its cover

Story by Stephen J. Thorne

Don’t judge a book by its cover, goes the adage. But magazine readers do it all the time.

In the highly competitive periodical industry, the cover is all-important. It’s that hook that can make a publication stand out from all the others on crowded newsstands, inspiring potential readers to pick it up and, hopefully, buy it.

The cover, say marketers and editors alike, is the most important page of the magazine. If it doesn’t grab a shopper in three seconds, goes the rule, it won’t grab them at all.


World War II Collection (Deluxe Edition)
Military Milestones
“A good way to start off”

“A good way to start off”

Story by Sharon Adams

In Afghanistan in August 2006, the Taliban wanted to take back their spiritual home in a massive attack on the city of Kandahar, but their plans were disrupted by nearby troop movements around a Canadian change of command.

Shrapnel from a mortar shell peppered Lieutenant-Colonel Omer Lavoie’s vehicle during a familiarization tour near Masum Ghar, a peak about 30 kilometres from Kandahar.


This week in history
This week in history

August 19, 1942

Some 6,000 Allied troops, including 5,000 Canadians, raid the port of Dieppe, France. The Germans are prepared for the attack and the raid is a complete failure, resulting in 1,946 Canadians taken prisoner and 907 killed.


Commemorative Mailing Labels: Dieppe Raid
CWT Vacations
Legion Magazine

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