Judging a book by its cover
Story by Stephen J. Thorne
Don’t judge a book by its cover, goes the adage. But magazine readers do it all the time.
In the highly competitive periodical industry, the cover is all-important. It’s that hook that can make a publication stand out from all the others on crowded newsstands, inspiring potential readers to pick it up and, hopefully, buy it.
The cover, say marketers and editors alike, is the most important page of the magazine. If it doesn’t grab a shopper in three seconds, goes the rule, it won’t grab them at all.