The 15th of August marks the anniversary of the Allies Victory over Japan Day, a key milestone which ultimately led to the end of World War Two.

Over 70,000 British and Commonwealth soldiers are estimated to have paid the ultimate sacrifice in the war against Japan. For many, VJ Day symbolises the end of a long period of suffering and unrest.

At midnight on August 15th 1945, the new British Prime Minister Clement Atlee announced the news, stating “The last of our enemies is laid low”.

In the two days of national holiday following VJ Day, millions of people from the allied countries participated in street parties, parades and celebrations, although events were tinged with sadness due to the catastrophic loss of life in the War.

At RBLI, we believe that it is incredibly important to remember history, and the sacrifices made by generations before us. Our veterans at Britains Bravest Manufacturing Company have therefore produced a new 2021 range of VJ Day products to help the nation commemorate this important day.

As well as providing vital employment to veterans and those with disabilities, all proceeds from each sale help RBLI to support today’s veterans.

The anniversary of VJ Day is on 15th August 2021

Join us in wearing a VJ Day Lapel Pin in August, and as a nation, we can remember the events of the past, and the generational sacrifices made to give us the life we live today.

Lets support the veterans of today by remembering the sacrifices of the past.