The Legion Dispatch – June 2022

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An update from Dominion Command to its branches (note that items only relevant to branch executive or for Canadian branches have been removed).

Legion Dispatch. Visit branch services.
June 2022
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Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information.
All Branch emails are also available on the Member Services Website
In this edition – June 2022
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Veteran Family Welcome Program eligibility has expanded
The Veteran Family Welcome Program has expanded to include parents and guardians of Veterans. Now, parents, guardians, spouses and adult children of serving, retired or passed CAF and RCMP members who have not yet joined the Legion can receive a first free year of membership at the Legion.
Download the promotional poster and encourage Veterans and eligible family who have not yet joined to register today and get to know their Legion.
Promotional Poster  ‣ | Veteran application form  ‣
Family application form  ‣ | Online application  ‣
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Recent manual updates
The Legion’s General By‑Laws and Poppy Manual have been updated. Please see the recent amendments to the following manuals and update your copies.
General Bylaws:
Amendments  ‣ | Updated manual  ‣
Poppy Manual:
Amendments  ‣ | Updated manual  ‣
Image: Group of runners.
Canada Army Run returns to in‑person racing on Sunday, September 18, 2022!
The Legion is proud to once again sponsor the Canada Army Run, connecting Canadians with Canadian Armed Forces members in the spirit of camaraderie and community, and raising funds for Support Our Troops and Soldier On.
Registration is now open for both in-person and virtual participation. Encourage your Legion members to join “The Legion” team and use promotion code LEGIONFRIENDS for a 20% discount.
Register for the Army Run  ‣
The Poppy Trademark.
Poppy Trademark – Cannot be commercialized or misrepresented
Did you know… The Remembrance Poppy may not be produced or crafted for resale, to raise money, or for public distribution without written permission of the Dominion Command Poppy and Remembrance Committee.
See the attached educational flyer for Branches that highlights important information about the Poppy trademark, and requirements for use.
Download the flyer  ‣
Please direct public inquiries to: www.legion.ca/poppy-trademark.
Photo: Representatives from the Maple Ridge Legion Branch 88 and the Earl Haig Society presenting a total of $600,000 for the Legion Veterans Village Centre for Clinical Excellence, which is slated to be finished construction in late 2022.
The Legion supports Veteran mental health
The Royal Canadian Legion Maple Ridge Branch 88, together with the Earl Haig Society, has gifted the Legion Veterans Village Research Foundation (LVVRF) a total of $600,000 to support the ongoing mental health, PTSD, technologies and rehabilitation research within the Legion Veterans Village Centre for Clinical Excellence.
Read more  ‣
Does your Branch have a story to share about the work you do for Veterans? Let us know! Email us at marketing@legion.ca
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Branch Membership Administration
Resources and tips to support your Membership Chair
+ Automated telemarketing renewal calling campaign
The Automated Telemarketing Renewal Campaign has concluded after reaching out to 27,000 non-renewed members during the months of April and May.
Almost 1,000 members transferred to Member Services to renew over the phone, while over 15,000 renewal reminder messages were left.
This program remains highly effective and cost‑efficient and will continue to be part of our retention strategy moving forward. Please continue to collect and share member phone numbers within the membership website.
+ Legion membership is growing!
Here’s how you can continue to help with this growth:

  • Reach out and welcome new members who join your branch within the first 30 days
  • Collect and share member emails and phone numbers within the membership system
  • Ensure you are processing memberships at least monthly
  • Promote the free year Veterans Welcome and Veterans Family Welcome Programs to non‑members
  • Promote our free MemberPerks® program to all members
  • Feel free to reach out to Member Services with any questions – we are here to help all and especially new Membership Chairs!
Get access to Marketing and PR resources
Marketing Resources
Use our bilingual membership flyer
Postcard.
Looking for another way to promote membership? Download and have a local printer create this double sided, bilingual flyer that highlights the tangible benefits of Legion membership.
Download  ‣
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PR Tip of the Month
Create a local newsletter
If you don’t have one yet, suggest a Branch or Command newsletter to your colleagues. It doesn’t have to be long, but it can keep members informed and interested, and there are many easy templates to follow.
Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca
Your Legion calendar
While July 1 evokes thoughts of Canada Day across the country, the day also shares a more solemn occasion, as Newfoundland and Labrador commemorates the anniversary of one of their bloodiest days of the First World War.
Learn about the Battle of Beaumont‑Hamel and other important dates your Branch can promote or organize activities for.
Download the 2022 calendar  ‣
Suggest a perk for your chance to win 1 of 5 $100 Gift cards to NFLSHOP.ca.
MemberPerks®: Exclusive offers and preferred pricing through Venngo
MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members.
Learn more  ‣
Partner promotions
The following is brought to you by our partners, highlighting special offers and other information.
Special offer from Legion Magazine
Image: Eh Cafe dark roast coffee beans in a bag. $19.99.
If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca

Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST
Working together to serve Canada’s Veterans.
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Copyright © 2022 The Royal Canadian Legion. All rights reserved.

Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information.

The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails.

Our contact information is:
The Royal Canadian Legion National Headquarters
Member Services Department
86 Aird Place
Ottawa, ON K2L 0A1
Canada

Toll free: 855‑330‑3344
E-mail: membership@legion.ca

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Reminder: Commemoration Day Virtual Service – Friday, 01 July 2022

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While July 1st is Canada Day, for Newfoundlanders and Labradorians it is also Memorial Day or Commemoration Day – a day when we remember the tragic events of the Battle of Beaumont Hamel.

Join Royal Canadian Legion Branch 25 (representing the San Francisco Bay area), along with the U.S. Naval Sea Cadet Corps – Arkansas Division, as they present a Commemoration Day Virtual Service at 11am (Pacific) on Friday, 01 July.  If you wish to participate and watch the virtual service, please register at:

https://zoom.us/webinar/register/WN_PB5AIjHsQEWPi9co_BCphg

Original image available at https://upload.wikimedia.org/wikipedia/commons/1/19/Newfoundland_National_War_Memorial.jpg

The first of July 1916 was the opening day of the Battle of the Somme, when 806 members of the Royal Newfoundland Regiment climbed out of their trenches and went “over the top” at 8:45am as part of the battle of Beaumont-Hamel. In less than an hour, the regiment was devastated, most killed or wounded within the first 20 minutes of the battle. The next morning, only 68 soldiers answered the roll call. Commemoration Day was established in 1917, just one year later.

Join us at 11am (Pacific) to participate.  Please register at:

https://zoom.us/webinar/register/WN_PB5AIjHsQEWPi9co_BCphg

More information can be found at https://royalcanadianlegionus25.com/commemoration-day-virtual-service/

Asian-Canadian History: Not Just Immigrants

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Members should note the item below on “Witness to War… And Peace” that may be of particular interest in this edition of Canada’s History magazine.

Plus: Being Kaur | New Museum opens…
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Canada's History
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Not Just Immigrants

South Asian Canadian Legacy Project aims at preserving the community’s heritage through historic site tours, a travelling museum, educational resources and more. Read more
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Home Made Visible

In preserving and contextualizing old home movie footage from Indigenous and visible minority Canadians and restoring these histories for families and communities, this project explores how archives have the power to shape who we become and how we relate to one another. Listen now

Chinese Students Challenge Segregation

The history of school segregation is seldom remembered in Victoria, British Columbia but two buildings in the heart of today’s Chinatown played a central role in the Chinese community’s response to it. Read more

Witness to War… and Peace

New museum will explore the Asian experience during the Second World War. Read more

Flying and Spying

Chinese-Canadian Kam Len “Doug” Sam served in the air force in the Second World War. Shot down in France, he gathered critical information as a spy for the Allies. Watch now

Being Kaur

Kaur Collective builds community for Sikh women through prayers. Read more

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Canada’s History Archive featuring The Beaver

Please note: Some items featured in our newsletters and social media will include links to the Canada’s History Archive. The Beaver magazine was founded, and for decades was published, during eras shaped by colonialism. Concepts such as racial, cultural, or gender equality were rarely, if ever, considered by the magazine or its contributors. In earlier issues, readers will find comments and terms now considered derogatory. Canada’s History Society cautions readers to explore the archive using historical thinking concepts — not only analyzing the content but asking questions of who shaped the content and why.
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Next Week at Marines’ Memorial: Col Tom Gordon on MARINE MAXIMS

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Note this event from a fellow veterans organization in the Bay Area that may be of interest to some members.