An update from Dominion Command to its branches (note that items only relevant to branch executive or for Canadian branches have been removed).
Promote the work of Legion Service Officers 
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 Share this email |
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| Keep your Branch informed |
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| Forward this email to your Branch Executives, Committee Members and other members to keep them up-to-date on important updates and information. |
| All Branch emails are also available on the Member Services Website |
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| In this edition – May 2022 |
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| Take the five‑second survey |
| Is your Branch open? As pandemic restrictions begin to ease, let us know if your Branch is currently open to members and the public. |
| If you responded previously, please take the survey again so we can see how Branches are doing as the pandemic evolves. |
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| Canada’s Veterans deserve action |
| The Legion urges the federal government to intensify its actions to support Canada’s Veterans. Read the Legion’s latest responses to the condo development at Juno Beach and the backlog in disability claims with Veterans Affairs Canada. |
| Read more ‣ |
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| Promote the work of Legion Services Officers |
| The Legion offers important programs and services to Veterans and their families, but many Canadians don’t know about them or how to get support through a Legion Service Officer. |
| Help promote the essential work our Services Officers provide. Share this video with your members, Veterans and your community and let them know we are here to help! |
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| Download: |
| English ‣ | French ‣ |
| Learn more about the work we do here. |
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| The Legion sponsors the RCAF Run and Navy Bike Ride |
| The Royal Canadian Legion is sponsoring both the RCAF Run and the Navy Bike Ride, raising funds for the RCAF Centennial Fund, the Royal Canadian Naval Benevolent Fund, Support Our Troops and Soldier On. |
| Let your members know that registration for both events is now open. It’s a great way to get active and help support our troops! |
| RCAF Run ‣(May 28–June 19)! |
| (Use discount code LEGIONFRIEND for 20% off!) |
| Navy Bike Ride ‣(June 12–August 7) |
| The Royal Canadian Legion is proud to support the Navy Bike Ride’s Remembrance Row. This moving virtual feature showcases veterans who have passed as a way to honour loved ones that served. Learn more. |
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| Poppy Trademark – Poppy crosswalks are not authorized |
| Did you know… The Remembrance Poppy may never be placed where it can be trod upon, such as on crosswalks, pathways, or tiles on the floor. The Poppy must always be displayed in a way that respects its sacred symbol of Remembrance. |
| See the attached educational flyer for Branches that highlights important information about the Poppy trademark, and requirements for use. |
| Download the flyer ‣ |
| Please direct public inquiries to: www.legion.ca/poppy-trademark. |
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| A renewal reminder will be mailed to 26,000 members in May. Renewal reminder emails also continue to be sent to lapsed members with an email on file. |
| Collecting member renewals is a great opportunity to confirm or add a member’s email address to their member profile. Make sure your members don’t miss out on the latest news and member opportunities! You can update a member profile online, or use this Excel template to share member emails with Member Services. |
| + Membership Outstanding Per Capita Tax Amounts |
| Branches can find their current branch balance for per capita tax on the home page of your Branch profile once logged in to the Member Services Website. |
| A balance in brackets ($205.00) indicates that your Branch has an outstanding amount owing. Outstanding balances can be paid by cheque or by credit card over the phone. Please contact Member Services if you have any questions. |
| + Automated telemarketing renewal calling campaign |
| Canada Direct is running an automated campaign April through early June, sending a pre-recorded phone message to approximately 29,000 lapsed members to remind them to renew their Legion membership. If the member is not home, a message will be left encouraging them to renew. Listen to the recordings: |
| for English members ‣ | for French members ‣ |
| + Legion membership is growing! |
Here’s how you can continue to help with this growth:
- Reach out and welcome new members who join your branch within the first 30 days
- Collect and share member emails and phone numbers within the membership system
- Ensure you are processing memberships at least monthly
- Promote the free year Veterans Welcome and Veterans Family Welcome Programs to non-members
- Promote our free MemberPerks® program to all members
- Feel free to reach out to Member Services with any questions – we are here to help all and especially new Membership Chairs!
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| Get access to Marketing and PR resources |
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| Public Relations Officers Updates |
| Branch Public Relations Officers have expressed an interest in receiving Legion Headquarters’ monthly update of public relations activities at the national level, which is sent to all Provincial Command PROs. The most recent issue is now available on the Member Services Website for Branches to access and will be updated monthly. |
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| PR Tip of the Month |
| Practice replies |
| If you know media are likely to reach out about an issue – even a non-controversial one – create a few key questions, and practice accurate replies. Don’t memorize, just know how to explain. These short steps will add to your confidence when they call. . |
| Have questions or need advice? Contact your Command Public Relations Officer or Nujma Bond, Dominion Command Communications at nbond@legion.ca |
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| Your Legion calendar |
| May brings the anniversary of the National War Memorial (1939) and the Tomb of the Unknown Soldier (2000). |
| Learn about these and other important dates you can promote or organize activities for. |
| Download the 2022 calendar ‣ |
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| MemberPerks®: Exclusive offers and preferred pricing through Venngo |
| MemberPerks® is more than a member benefit package. It’s also a tool Branches can use to promote membership. Plus, you can partner with local businesses in your community to offer exclusive discounts for your members. |
| Learn more ‣ |
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| Partner promotions |
| The following is brought to you by our partners, highlighting special offers and other information. |
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| Special offer from Legion Magazine |
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| If you have any questions, please contact Member Services and we will be pleased to assist. 1-855-330-3344 or membership@legion.ca
Office Hours: Monday – Friday, 8:30 a.m. – 4:00 p.m. EST |
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| Working together to serve Canada’s Veterans. |
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| Click here if you are having trouble viewing this message
Copyright © 2022 The Royal Canadian Legion. All rights reserved.
Administrative emails from Legion National Headquarters are sent to the email address on file for your local Legion Branch. If this is no longer the correct email address for your Branch, please forward this email to the new contact and request the Branch update their contact information.
The Branch may update the email address at any time by updating their Branch Profile on the Member Services Website or by contacting Member Services. Learn more about All Branch emails.
Our contact information is:
The Royal Canadian Legion National Headquarters
Member Services Department
86 Aird Place
Ottawa, ON K2L 0A1
Canada
Toll free: 855‑330‑3344
E-mail: membership@legion.ca |
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